25 April 2012
MEF launches App Privacy Initiative
Yesterday’s Privacy Summit was attended by members, Government Agencies and other guests including CTIA, Federal Trade Commission, Federal Reserve Board, Future of Privacy Forum, KPMG, Truste, Turner Broadcasting and Verifone.
MEF Global Chair, Andrew Bud said: “Mobile applications can use consumer data such as user location and address books to create great consumer value, but raise privacy concerns which we must address as an industry. Transparency and informed consent are key to consumer trust, and whilst apps stores can make a great contribution, it’s essential the total mobile value-chain is engaged and empowered. MEF’s Privacy in Mobile Applications Initiative will ensure both a holistic view is taken and practical tools delivered.”
The D.C. summit and initiative follow previous focus by MEF on privacy as a key issue - privacy and security were identified as a concern by 27 per cent of the respondents in MEF’s Global Consumer Survey late last year, and at MWC 2012 members met to debate the issue at a dedicated roundtable session - you can listen to the podcast here.
Head over to the MEF website for the full press release, and let us know what you think of the initiative in the comments.
Posted by MEF at 09:16