19 December 2012

Guest Blog: Privacy Update

The Privacy Blog continues, with news from MEF's Simon Bates on the latest developments in the Privacy in mobile Apps Initiative, and a call for help from MEF members.
You will be aware of the excitement around online privacy. Businesses realised a long time ago that the information they collected from people visiting their sites was valuable to advertisers. Few, though, made it clear that this information was being bought and sold. This led to a public outcry which resulted in ‘Do not Track’ legislation in the USA and the ‘Cookies’ Directive in Europe. 
Legislators are now turning their attention to the mobile app market. If the mobile content and commerce industry doesn’t demonstrate its commitment to protecting consumers’ privacy then governments will act. This will lead to strident new rules that may or may not have the desired effect and will impose an extra layer of red tape on businesses. 
As you’d expect, MEF is leading the charge. The recently released Global Consumer Survey 2012, available for all members to download for free, found that consumer trust remains a key barrier to the uptake of mobile content & commerce, with 35% of the global audience citing it as their primary concern.

MEF launched its Privacy in Mobile Applications Initiative at the inaugural MEF Privacy Summit in Washington DC earlier this year, with the goal of helping the global mobile industry build consumer trust when interacting with mobile apps that collect user data.

Working closely with members who are experts in privacy law and app development, we are well underway with a programme of work that will clearly show that we do care for consumers. That there’s nothing wrong with collecting and sharing data so long as you are transparent about it and let consumers control the way their information is used.

We are building a tool for developers that will help them build best practise privacy right into the design of their app. The simple web-based platform will quiz developers about how their app uses a consumer’s information.

18 December 2012

MEFTV at the MEF Africa Office Launch

MEFTV spoke to several of the new Steering Committee members at the inaugural meeting, held in Cape Town during AfricaCom last month. Here we hear from MEF members Digitali, with Stefano Valenti & Demetre Kotsonis, and get their thoughts on the role MEF can play in Africa.

To hear more from the MEF Africa Steering Committee members, head over to the MEF website.

17 December 2012

MEF Africa Launch in pictures

MEF recently launched its dedicated presence in Africa at the inaugural Steering Committee meeting in Cape Town. The new MEF office was launched in association with Vodacom, and aims to help promote African mobile growth and showcase innovation.

The launch and steering committee meeting were well attended by a cross-section of industry luminaries from right across the value chain, and representing the whole of the African continent - check out the photos from the launch below - and to find out more, head over to the MEF website.

16 December 2012

Take the Women in Wireless London Chapter "State of Play" Survey

Women in Wireless (WiW) London is conducting a survey among females in the mobile and digital media industries in the UK and you are heartily encouraged to participate by clicking this link. The survey should take no more than 10 minutes to complete. 

The survey objective is to explore the current state of play for women’s career and life choices, and to understand how companies can work with organisations like WiW to develop the skills and options available for women to pursue a challenging and fulfilling career path.

As a reward for participating, you will have the option to provide your email address to be entered into a prize draw to win a Kindle HD tablet – a special post-holiday season gift! WiW will also inform you of the survey results and future London activities.
Click here to participate and rest assured that your contribution will remain confidential and your details will not be shared with any third parties.

To keep in touch with WiW activities, join “Women in Wireless London Chapter” on LinkedIn and Facebook, and follow @WiWLondon on Twitter.

14 December 2012

MEF Middle East surveys show strong mobile growth in Middle East region

MEF Middle East’s Office, co-founded by the Qtel Group, has published its third Middle East Mobile Content & Commerce Survey, carried out in partnership with KPMG. It found that overall the level of confidence in growth in the region remains bullish, and is growing.

Fot the third year running, MEF again invited everyone who does business in the Middle East, no matter where they are headquartered, to share their insights into this key market.

The study offers a unique time line of business confidence in mobile content and commerce activities in the region. The market appears to be growing ahead of expectations with almost a half of respondents saying their company had grown, while just one in ten had contracted during the third quarter of 2012. 90% of respondents were optimistic about growth with notable increases in both mobile social networks (33 per cent) and mobile games (10 per cent) segments.

The results of the third ME Survey reflect the findings of MEF's annual Global Consumer Survey released last month. Carried out in partnership with On Device Research it reveals the behaviour of mobile media users from across the world, giving unprecedented data and intelligence into mobile engagement and purchasing habits.
Head over to the MEF website to download the survey report in Arabic or English - available to all MEF members right now. Non members may download an executive summary of the findings.

12 December 2012

MEF North America m-Commerce Playbook

The MEF Global Consumer Survey found that the US now has 91% penetration of mobile content & commerce, with growth in all mobile content and commerce behaviors – product research, banking and purchasing. Members in North America are currently working on the MEF mCommerce Playbook, an exclusive MEF member resource that you will soon be able to download from the main website.

Contributing members include SNR Denton, RIM, InComm, Alliance Data, Impact Mobile, PayOne, OpenMarket, Nielsen, Buck, Samsung and MoPay.

The playbook will feature information on:
  • Current m-commerce and mobile payment models
  • Security and threats that need to be addressed
  • Emerging issues that need to be addressed by the industry
  • Retail and Content focused strategies
  • Regulatory process
For more information on the m-commerce Playbook, please contact MEF North America GM Marjorie Daleo Dehey.

10 December 2012

New Leadership in MEF North and Latin America

MEF  has announced the results of its 2012 North and Latin America board elections.
The elections took place at the international trade association’s regional AGMs held in Miami as part of the third annual MEF Americas 2012, where over 160 senior mobile executives from across North and Latin America’s mobile ecosystems gathered and the inaugural Battle of the Start-ups competition in association Red Herring also took place.
Ron Czerny, CEO of Playphone, who previously chaired MEF’s LatAm Chapter, was elected North America Chair by the new Board and Filipe Roup Rosa, Business Development Director at Boku, was elected as MEF LatAm Chair.
Former MEF North America Chair, Gary Schwartz was re-elected to the regional Board and will take up the role of Special Representative to MEF Global to drive m-Commerce and growth initiatives. 
For the full press release, head over to the MEF website, or continue reading below for more details.

07 December 2012

MEF Panel - the Internet Show, Jakarta

MEF Asia Chairman Colin Miles recently moderated a thought leadership panel at the Internet Show in Jakarta on the 5th December, Making mobile-commerce a viable option in Indonesia”

The discussion explored various mobile topics including facilitating m-commerce, analysing the current gaps in infrastructure, the Indonesian Perspective shown in the MEF Global Consumer Survey and the latest review on proposed regulatory changes.
Colin presented the key findings from the from the Global Consumer Survey on the mobile ecosystem in the region, and the review on the proposed Indonesian VAS regulations and how it will affect mobile transactions and consumer trust issues.
The Global Consumer Survey, including the dedicated country report for Indonesia, is available to download from the MEF website, and is free to MEF members.

For more information contact MEF Asia GM Linda Ruck.

03 December 2012

Samsung VIP Executive Dinner Series

MEF’s Executive Dinner Series, launched back in September, returned to Beverly Hills in LA for the second instalment last month. 

The series, sponsored by Samsung, brought together top level industry execs to discuss how new interactive platforms are continuing to transform the media, sports and entertainment industries. 

Executives from top studios, such as Warner Brothers, and top VCs, such as Shea Partners, joined Samsung to discuss emerging technologies and innovative solutions.

The next executive dinner is set to take place once again in city near you, so stay tuned for more information!

To find out how you can host an executive dinner in your city, please contact MEF North America GM Marjorie Daleo Dehey.

22 November 2012

Global Consumer Survey 2012 - Register now for the Webinar

Date: Wednesday 28th November
Time: 11AM GMT / 12PM CET / 1PM South Africa / 2PM Qatar / 4.30PM India / 7PM Singapore

Register now

As part of the 2012 Global Consumer Survey release MEF is hosting a one-hour webinar to present the key findings from this year’s 10-country study and to discuss the opportunities and challenges presented by the survey.

Moderated by report author Tim Green of Mobile Money Revolution, MEF’s research partner On Device Research will present the findings of the 2012 behavioural and usage mobile content and commerce survey, offering a deep-dive into the data for all participants.

A lively debate from an international expert panel will follow, to discuss what the insights mean for different markets and verticals.

Panellists include:

Diane Alphonse, Head of Marketing, Communication & PR, Barwa Bank
Rob Malcolm,
Messaging General Manager, mBlox
Rohit Bhayana, Head of Global Business Operations, Comviva
William Yell, Executive Head Digital Design, Vodacom
Rimma Perelmuter, Executive Director, MEF
Speaker Info

Sign up for the webinar now, and remember the survey including the 10 individual country reports is available for all MEF members to download for FREE! Non-members can also purchase the reports on the MEF website.

21 November 2012

MEF Americas 2012: Thanksgiving Discount


MEF Americas: Mobile Content & Commerce, the essential two day gathering for thought leaders & deal makers from across North & Latin America’s mobile content and commerce ecosystems, has announced a fantastic Thanksgiving offer.

For one week only, you can save a massive 25% on your entry to the 2-day conference in Miami this December. The MEF Americas 2012 speaker line-up represents all players in the mobile content and commerce value chain, including:
  • Carriers: Riding the New Revenue Wave with Sprint
  • Brands: transition to cross-platform media company Red Bull Media House
  • M-Commerce: revolutionizing customer engagement Crone Consulting
  • Mobile Engagement: pushing the boundaries mBlox, SapientNitro & Urban Airship
  • HTML5: Why the browser is the new Super-App with Mozilla
  • China: business workshop UCWeb hosted by Great Wall Club
  • Big Data: the new mobile economy inMobi and PayOne
  • Consumer Trust: privacy & piracy with Federal Trade Commission, IFPI andTRUSTe
And many more being announced daily..

Don’t miss out on the cross-border mobile event of the year. Head to the MEF Americas website to reserve your place by Wednesday 28th November to receive the Thanksgiving discount.

20 November 2012

Mobile Web in Africa 2012 - MEF Members save 20%

Africa’s premier mobile conference, Mobile Web in Africa, returns to Johannesburg November 27th through 29th. Following three sell-out successes, the 2012 edition once again features a day dedicated exclusively to mobile marketing and represents the industry’s foremost opportunity to share knowledge and do business.

Industry experts from companies including Vodacom, MXit, 2go, M&C Saatchi Mobile, Nedbank, Prezence Digital, biNu, Huawei, and Google will share insights on mCommerce, mobile for social good, the rapidly evolving mobile app ecosystem, the feature phone versus smartphone debate, enterprise mobility and the impact of mobile social media.
View the complete speaker faculty here.
With contributors from South Africa, the UK, Australia, Ghana, Kenya, Tanzania and Nigeria and over 200 attendees from across Sub-Saharan Africa this is an event not to be missed.

For more information on Mobile Web in Africa 2012 visit www.mobilewebafrica.com or send an email to info@allamber.co.uk. A limited number of half price tickets are available for start-ups and developers and MEF members are entitled to a 20% discount - contact MEF for your promo code.
MEF recently announced the launch of a dedicated African Chapter to support mobile innovation, deliver market analysis and connect African business to the global mobile industry - see the MEF website for the details.

MEF Global Consumer Survey 2012 Infographic


13 November 2012

MEF launches dedicated African Office in association with Vodacom

MEF has today announced the launch of a new dedicated African office in association with Vodacom to help promote African mobile growth and showcase innovation.

Headquartered in Johannesburg, the MEF Africa Office will serve as a hub for the trade association’s growing African membership. A MEF member steering committee from across the African mobile ecosystem has already been constituted to drive the regional agenda.

Rimma Perelmuter, MEF Executive Director said: “With such diverse innovation originating in the African continent, it is clear that Africa offers the mobile industry a strategic opportunity to learn and do business. There is already strong MEF membership in the region and as an organisation, MEF brings with it over a decade of heritage as a truly global trade body which has established vibrant local chapters in some of the most diverse and challenging markets in the world.

"By launching MEF Africa, in association with Vodacom, we will provide an essential hub for mobile companies throughout the African mobile ecosystem and beyond. A dedicated Steering Committee will provide a strong platform to drive the regional agenda and ensure that the newest MEF office showcases home grown innovation, undertakes relevant initiatives and connects local businesses to MEF’s global member base.”

Prins Mhlanga, Managing Executive of Vodacom Digital Media, added "MEF has a lot to offer to the telecommunications industry and consumers who stand to benefit from the innovations that will emanate from its initiatives and analytics. Its expertise in commissioning and producing unique reports in the international mobile arena is invaluable and its ability to bring together industry leaders to collectively progress opportunities will benefit the local and African market. We’re pleased to be associated with MEF’s initiative.”

For the full press release with all the details, head over to the MEF website.

07 November 2012

Guest Blog - MEF Privacy Update

In this new regular feature, Simon Bates of MEF will discuss the issue of mobile privacy and the work currently being undertaken by MEF’s Privacy in Mobile Apps initiative, which is working with MEF members to build a robust and trusted mobile ecosystem for consumers and developers alike.

“There's an irresistible market for our data but that doesn't necessarily make us the product – it could make us traders.” David Mitchell
There is a lot of talk right now about privacy. The fall-out from the phone hacking scandals in the UK shone a spotlight on the ways tabloid journalists peer into celebrities’ private lives. But it’s not just celebs – we all have to watch what we put in the rubbish...

The 3rd MEF Middle East Survey

Back in August, MEF began conducting the third survey in its regional benchmarking study in association with KPMG and ArabNet about the mobile and content and commerce market in the Middle East. We invited everyone who does business in the Middle East, no matter where they are headquartered, to share their insights into this key market.

The survey will form part of a unique time series on the Middle East's mobile landscape. As the first mobile focused trade body with a dedicated presence in the region, MEF is committed to supporting growth and innovation in this strategic territory.

The survey closed last month - the results will be released in English and Arabic later this month.

For more information, contact Middle East GM, George Daaboul.

06 November 2012

MEF Global Webinar Series


With speakers from the UK VAS Regulator PhonepayPlus, MEF members Silverstreet and KPMG, the recent MEF Asia Webinar sought to explore whether pre-emptive positive action by the industry is the best form of defence against reputational harm, and what form such action might take.
The recording and slide deck is available to download now from the MEF website. 

MEF North Americas also hosted a fascinating webinar exploring the phenomenon of Patent Trolls and Patent issues within the Mobile ecosystem. Moderated by MEF North America Chair Gary Schwartz, the North America webinar was led by guest patent experts from SNR Denton Intellectual Property Partner, Eric Sophir and Kevin Jakel the CEO, of United Patents Inc.

The presentation explored in detail how businesses should respond to threats by patent trolls and examined what considerations should be made when attempting to obtain patent protection for your new ideas, all discussed through the lens of the impact of the “smartphone wars” on the wider mobile ecosystem.
The recording and slide deck is available to download now
The next instalments in the MEF Global Webinar series will be announced soon, watch for further updates...

04 November 2012

Middle East Steering Committee

MEF Middle East is calling for members for a Steering Committee, with a specific focus on the increasingly problematic issue of piracy within the mobile ecosystem. The Steering Committee will seek to review and clarify rules for the industry while producing a best practice framework that describes how mobile networks can best handle suspected pirated content.

The Steering Committee will be of relevance to MEF members from across the mobile ecosystem including content owners, telecom operators, mobile aggregators, law firms, developers and regulators.

Join the likes of MEF members Qtel Group, Mobily, Du, Qanawat, Perform Group, SnR Denton, Anghami, Livewire and Nazara in being a part of this crucial Steering Committee.

For more information on how you can get involved, contact Middle East GM, George Daaboul.

02 November 2012

Guardian Mobile Business Summit - MEF Members save 20%

The Guardian Mobile Business Summit is the Guardian's platform for leaders in mobile content, commerce and communications.

Join other forward-thinking business leaders, digital marketers, digital publishers, advertising executives and technology suppliers on 19 November, London to debate the challenges and opportunities presented by mobile technologies to the media, technology and wider creative industries.

At this one-day gathering, you will discover intense sharing and networking that will help build a complete understanding as to where to take the next step of your mobile strategy.

Plus MEF members can save 20% on the cost of entry - contact us for your discount code.

Discover the best examples of effective mobile engagement through brands, hear keynote speeches from media and technology heavyweights that will offer deep insight into the macro-level trends that have the power to make your mobile strategy successful in the long-term.

Check out the website for more information

For full speaker details for 2012, continue reading..

01 November 2012

MEF @ Apps World Europe

At Apps World Europe in October MEF hosted two expert briefing sessions.

Guest speakers from SNR Denton LLP and Preiskel & Co LLP hosted a master class on how to navigate the complex legislative EMEA mobile landscape.

Email us to receive a free copy of MEF’s EMEA mCommerce Checklist.

On Day two Alistair Hill, CEO of mobile market research specialists On Device Research, gave a briefing on app development for global markets, previewing exclusive mobile content and commerce insights from the upcoming MEF Global Consumer Survey, covering both mature and growth markets.

Also at the show, MEF Executive Director Rimma Perelmuter chaired a panel on Mobile Entertainment, and why content providers should go mobile, with panellists from Channel 5, EMI Group, Paddy Power, Agant and Pitney Bowes.

26 October 2012

MEFTV - CEO Summit 2012 - Brendan Eich, Mozilla Interview

In this video from the MEF CEO Summit 2012, held at London City Hall last month, Chris Smith of the Guardian Media Network speaks to Brendan Eich, Co-Founder & CTO of Mozilla for MEF TV. In the interview, Brendan discusses the origins and benefits of the Firefox OS and Mozilla's plans for the future in the mobile space.

MEF members can head over to the MEF website to download Brendan's stimulus presentation made at the CEO Summit, as well as check out more videos from the the other keynote speakers.

The MEF CEO Summit, an annual invite-only, closed door event, has fast established itself as one of the essential occasions of the year for gaining insight, sharing knowledge and networking at the highest level of the mobile content and commerce industry. Find out more.

19 October 2012

MEF VIP Executive Dinner - September 18, 2012 - Los Angeles

In September, MEF North America hosted an Executive VIP Dinner in LA supported by MEF Members Impact Mobile, KPMG, OpenMarket, Polar Mobile and Samsung as part of the MultiScreen Summit.

The dinner featured guest speakers from Hollywood including Bernie Laramie, co-producer of several major TV series, Neil Patel - SVP, Content Strategy and Development at The Martin Agency and Doug Stanley, Multiple Emmy-Award Winning Producer of some of US TV’s most popular series, who explored how mobile and cross-platform technologies are changing the way they create and distribute media and technology. 

MEF’s VIP Executive Dinners bring together the best in the industry in an informal setting that allows for insightful discussions on the issues impacting the mobile ecosystem. 

At the Multiscreen Summit itself, MEF curated a session led by MEF North American Chairman Gary Schwartz, CEO of Impact Mobile. MEF members speaking at the Summit included Samsung, Turner Broadcasting, OpenMarket and InComm. Marjorie DeHey, MEF General Manager spoke on the session entitled Monetizing an Engaging Consumer Experience for 2nd Screen Applications.

For more information on how you can host an executive dinner in your city, please contact MEF North America GM Marjorie Daleo Dehey.

17 October 2012

Register Now for the MEF North America Webinar - Patent Wars

Tuesday, October 23rd 2012
1-2pm ET / 10-11am PT / 6-7 pm GMT

Register Now

Many companies in North America and beyond are facing assertions by patent trolls making claims on their technology. The mobile industry is a clear target for extracting licensing fees. Increased media surrounding the value and use of patents as well as focus on high stake lawsuits and patent abuses means your business needs to ask whether patent protection is required.

The issue is affecting the mobile content and commerce industry today. MEF North America asks, how should businesses respond to threats by so-called patent trolls? What considerations should be made when attempting to obtain patent protection for new ideas? And what impact are the smartphone wars having on the wider mobile ecosystem?

In this webinar, leading patent experts will explore these issues discussing:
  • Considerations for obtaining patent protection
  • High stakes lawsuits and their impact on the industry
  • How to respond to threats by patent trolls
  • The Helferich Patent - what could it mean for your business?
Don't miss out! Head over to the MEF website for more info, or sign up now.

15 October 2012

Register for MEF Americas 2012 with Early Bird discount

Registration is open for the 3rd annual MEF Americas 2012 which returns to Miami on 3rd – 5th December. Register now to take advantage of the special Early Bird discount rate available until October 31st ($499 for members, $699 for non members).

MEF Americas: Mobile Content & Commerce is the essential cross-border event for thought leaders and deal makers from across North & Latin America’s mobile content and commerce ecosystems. The exclusive two-day event focuses on the changing mobile landscape and new opportunities and challenges in both regions and beyond.

OpenMarket is this year’s sponsor of the Welcome Drinks on the 3rd December, kicking off two days of networking in style at the luxurious Fontainbleau Miami Beach.

Founding Sponsors for 2012 include Binbit, Buongiorno, Movile, Naranya, Playphone, Reporo and TIMWE. For more information on other sponsorship opportunities, please contact MEF Events Director Kim Arazi.

MEF Americas 2012 will include keynotes on disruptive topics such as HTML5 and Big Data, as well as breakout sessions on market entry, how to do business in Latin America and other growth markets including China.

MEF Americas 2012 will also host MEF’s first cross-border innovation competition for start-ups. Following the successful inaugural competition at the CEO Summit in London, this is a great opportunity to hear pitches on the latest mobile innovations from both regions.

MEF Americas 2012 is the place to learn, network and build business opportunities in the North & Latin Americas. For more information on MEF Americas 2012 visit the website – check out last year’s speakers and photos to get you in the mood for Miami. 

We look forward to seeing you there!

12 October 2012

MEFTV Meets the 2012 Meffys Winners

MEFTV was waiting in the wings at last month's Meffys award celebrations, ready to speak to the winners as they left the stage. The 9th annual Meffys Gala Dinner was attended by an international audience of top industry executives and media. Widely recognised as being the benchmark for measuring success and rewarding innovation, the awards honour the industry’s most influential global players.

One of the most keenly anticipated awards was the CEO Summit award for Innovation - the winner of which, Bardowl, was voted for by the attending CEOs and executives at MEF's CEO Summit held in City Hall the day before the Meffys. 

Bardowl's Chris Book, aptly named for the head of a company reinventing the audiobook business model, had just two minutes to pitch to the attending crowd and convince them their platform was the most innovative of all of the startups across the four innovation categories; a tough task given the calibre of the other entrants. Congratulations to them, and all of the Meffys Winners!

CEO Summit Award for Innovation: Bardowl

Hit the jump to hear from the rest of the winners, and you can contact us for more info on the Meffys and how you can be a part of next year's celebrations.

11 October 2012

Fast Shopper, Slow Store - Full chapter excerpt

From Best Buy to Borders, retail stores are closing their doors forever: the shop has lost its connection to its shopper. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. 

Fast Shopper, Slow Store, the latest book from MEF North America Chairman Gary Schwartz, is about what companies can do to build the mobile tools necessary to re-establish a relationship with their mobile consumer.

In this excerpt, Gary examines how the US political horse race mirrors retail activities in attracting consumers, and how any brand will need to rethink their strategies in the modern digital landscape.

Fast Shopper, Slow Store is available now from all good bookstores for just $0.99!

04 October 2012

MEF partners with Digital Arabia event, 6-7 November, Dubai

Stimulus speakers from Mobily, du, Etisalat, and Qtel join the Digital Arabia debate with Universal Music, Disney, MBC Group, Saatchi & Saatchi and others! To find out more about the event click here, or apply to participate. MEF has a 20% DISCOUNT to all members. Contact us to get your dicsount code to use when you register online.

Produced and facilitated by business innovation firm STL Partners, Digital Arabia will take place at the brand new Jumeirah Creekside Hotel in Dubai from 6-7 November. By invitation only for 200 senior executives from across the communications, retail, media, banking and technology sectors.

Part of the New Digital Economics Executive Brainstorm & Innovation Series, it will build on output from recent events in San Francisco, Singapore, London, New York and new market research and analysis and will focus on new business models and growth opportunities in digital commerce, content and the cloud in the Middle East and North Africa.

Confirmed speakers include: EVP, Du; Co-Founder, Anghami; CEO; Saatchi & Saatchi; Group Chief Digital Services Officer, Etisalat; Chief Marketing & Commercial Strategy Officer, Mobily; VP Innovation, Du; Chief Marketing & Commercial Strategy Officer, Mobily; CEO, Aegis Media; GM, Media Distribution, Emerging Markets, Disney (EMEA), Group Strategy Director, MBC Group, Head of Media, Unilever; Head of Marketing Innovation, Chaloub; MD, Universal Music; VP, Capgemini Consulting; Director Mobile Advertising, Etisalat; Group Senior Director, Qtel; CEO, Eyelevel Interactive; CEO, UnboundID. Click here to view the agenda.

Unique Interactive Format: STL’s ‘Mindshare’ interactive format, including cutting-edge new research, case studies, use cases and a showcase of innovators, structured small group discussion on round-tables, panel debates and instant voting using on-site collaborative technology.
To find out more about the event click here, or apply to participate.

Following Digital Arabia the event series will travel to the Asia Pacific region to discover; Shifting Profit Pools and Strategic Growth Opportunities in the Digital Economy 2.0 and New Market Opportunities and Customer Experiences in Digital Entertainment & Commerce 2.0.

Click here to find out how you can participate in Digital Asia.

01 October 2012

Thanks to Guardian Media Network for supporting Meffys 2012 as Platinum Media Partner

Another year, another great Meffy Awards. Teaming up with the Meffy's team as Platinum Media Partner was a perfectly suited collaboration: working to bring together leading media executives from around the world - over 35 countries - and supporting the new categories such as the Social Responsibility & Development Awards, reflects what the Guardian Media Network is all about.

As Platinum Media Partner we hope you had a chance to meet one of our Media Network team and find out more about this rapidly growing platform. In case you didn’t hear, the Guardian Media Network is a unique community designed for media professionals like you. It provides a free stage for you to engage with your peers, keep up to date with and comment on the latest industry developments and gain a first look at tailored jobs.

Membership of the network is totally free and gives you access to a host of exclusive professional benefits, including:
  • Exclusive invites to VIP networking events
  • Up to the minute comment and industry insight straight to your inbox
  • A minimum 20% discount on all associated media and tech events, including the Mobile Business Summit 12
  • 50% discount on a Guardian subscription for 3 months
  • A first look at top end, tailored media jobs
So what are you waiting for? Join a community of switched on innovators driving change in your sector and make substantial savings on our world renowned events at the same time.
Register for free here

25 September 2012

Pioneering work in mobile banking in growth markets Hannes Van Rensburg awarded MEF’s Outstanding Contribution Award at the 2012 Meffys

Last week’s Meffys awards once again brought together a mix of the mobile industry’s top industry executives and media for a gala dinner at London’s Park Lane Hotel. The annual event marks a year of mobile innovation and success from companies across the mobile ecosystem and with winners representing all five continents.

A key highlight of the Meffys is the Outstanding Contribution Award which honours an industry pioneer and visionary who has had a seminal impact on mobile content and commerce. This year’s winner reflects MEF’s expanded focus to support growth and innovation within mobile across developed and growth markets recognising Hannes Van Rensburg, CEO of mobile banking pioneers Fundamo.

Van Rensburg joins a prestigious roll call of pioneers who have been recognised by the MEF Global Board, often unsung heroes and visionaries who have helped shape the mobile content and commerce industry, under-pinning its advances with the new technology and business models.

Van Rensburg’s achievements in mobile banking cannot be underestimated. In 1999, he founded Fundamo, developing a secure mobile architecture, the principals of which are still used as the backbone for mobile banking systems today.

17 September 2012

Consumers are utilizing multiple screens every day - but how do you reach them?

It's clear that the “battle of the screens" is accelerating and continues to disrupt traditional media and content models. The MultiScreen Summit™ will bring content providers alongside senior brand, agency and entertainment executives to examine the new screen economy being driven by a fundamental shift in the way consumers search, access and share content.

The two day event on 19th & 20th September kicks off the evening before with a VIP Dinner on 18th September hosted by MEF North America. Supported by Impact Mobile, KPMG, OpenMarket, Polar Mobile and Samsung, the dinner is the exclusive chance to meet the executive speakers in an exclusive networking environment before the main event.

The VIP dinner will be served pool-side at the luxurious Loews Hollywood Hotel (Formerly the Renaissance Hotel).

The evening will feature three amazing after dinner speakers:
  • Bernie Laramie – Co-Producer, “Atlas Shrugged”; Producer/Co-Producer: “CSI", "Shark", "War of the Worlds" (TV), James Cameron’s “Last Mysteries of the Titanic", "Aliens of the Deep", "Threat Matrix", "Profiler", "Dark Skies" and "Max Headroom"
  • Neil Patel - SVP, Content Strategy and Development at The Martin Agency
  • Doug Stanley, Multiple Emmy-Award Winning Producer "Deadliest Catch" and CEO/EP Ridgeline Entertainment LLC
The Summit starts at 08.45 AM the following day; Wednesday 19th September and is being chaired by MEF North America Chair Gary Schwartz.

The MultiScreen Summit™ will put you in the room with leading content providers, senior brands, agencies and entertainment executives to stake your claim in the new screen economy.
MEF members speaking at the Summit include Samsung, Turner Broadcasting, OpenMarket, InComm and Impact Mobile.

Our very own Marjorie DeHey, MEF General Manager will also be speaking on the session entitled Monetizing an Engaging Consumer Experience for 2nd Screen Applications on day two of the Summit.
Check out the full program on their website.

31 August 2012

Who is Paddy Cullivan?!

MEF continues to demonstrate its commitment to innovation and start-up talent by getting a completely unknown Irish Musical Comedian to host this year's Meffys awards.

Though relatively popular in his home country, Paddy Cullivan was spotted by the Meffys talent scouts at the London Web Summit and they hired him on the spot to present the 9th Annual Meffys awards, along with his own start-up business, the Camembert Quartet.

Paddy assures us he is very committed to the Mobile phone industry, citing the loss of at least four phones a year in nightclubs since the smartphone was invented. He has extensively tested many types of alcoholic beverage on the phone, and finds that white wine is the most effective for rendering it completely useless.

Further asserting his mobile credentials, he tells us he has one crack on his iPhone screen, tweets and shazam's constantly, loves being able to tune his guitar using an app, and becomes agitated when away from his phone for more than twenty minutes. He is extremely excited to be hosting the Meffy's and is composing an opening number that will "put Billy Crystal to shame". The band are even rumoured to be rehearsing ringtones - so expect a wild night of satirical, musical fun.

Don't miss out on what promises to be an unforgettable evening - To get your tickets for the 9th Annual Meffys, head over to the website now!

24 August 2012

Interview: Rafael Pellon, MEF LatAm GM

Mobiletime.com - the Brazilian mobile news digest site has posted an extensive interview with MEF LatAm Geneal Manager, Rafael Pellon. In the far ranging discussion Pellon speaks on MEF, the Code of conduct for subscription services in Brazil and the challenges in implementing it, as well as the future of m-commerce in the region and globally. He also talks about the topic of privacy for mobile devices, a key issue for MEF, and discusses the unique perspective facing the South American market.  

Checkout the full interview (in Portuguese) on MobileTime.com.

17 August 2012

Record level of entrants for 2012 Meffys as finalists announced

This week, the finalists for the 2012 Meffys were revealed, with MEF noting that that entries were from 35 countries with 25% of them coming from start up companies.

Amongst the lucky finalists, shortlisted by an international panel of over 30 journalists, academics, analysts and VCs, are entrants in six new categories including Consumer Trust and Social Responsibility & Development Awards. Other new categories this year include Publisher on Mobile, Life Tools App, Discovery and Engagement and Social Entertainment App.

The winners of the 2012 Meffys are set to be announced on 12th September 2012 at the Park Lane Hotel in Mayfair at the annual Meffys Gala Awards Dinner, which last year boasted sell out attendance and was hosted by international comedienne Ruby Wax. This year's presenter remains a closely guarded secret, but with tickets selling fast be sure to book yours now.

Rimma Perelmuter, Executive Director at MEF said: “Congratulations to all the companies that have made the shortlist and thank you to everyone participated in Meffys 2012. This year it’s really exciting to see the democratisation of the mobile ecosystem with companies from start-ups, digital agencies, brands and established mobile giants sharing the limelight. We are also delighted to celebrate the pioneering services committed to building consumer transparency as well as sustainability in growth markets with the introduction of new award categories that mark key focus areas for MEF initiatives in 2012.”

For the first time this year, nominees in the four Innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the day before the Meffys. Guest speakers include executives from companies including Mozilla and Kaspersky as well as the EU Commission. The assembled international CEOs will then vote to determine the most innovative mobile product or service and reward the winner with the CEO Summit Award for Innovation.

Hit the break for the full list of 2012 finalists in the 13 categories, congratulation to all of them, we're looking forward to seeing you in London!

13 August 2012

MEF Announces Star line-up for 2012 CEO Summit

MEF has announced the VIP speaker line-up for its 3rd annual MEF CEO Summit, a key event lining up next to the 2012 Global AGM & Board Elections and the Meffys gala awards ceremony this September as part of two days of industry insights, networking and celebration.

Date: 2.30pm, September 11, 2012
Location: London, City Hall

On September 11 City Hall will welcome leading visionaries from across the mobile landscape and beyond to share their unique industry insights around the summit's central theme Navigating Complexity in Times of Change.

The MEF CEO Summit is a free to attend member-only event, strictly limited to one C-level participant per member and uniquely offers attendees the rare chance to meet with fellow industry peers behind closed doors for completely open, non-attributable debate. The guest speakers provide stimulus presentations to kick-off round-table discussions on:
  • Disruption to the mobile "old world" 
  • Consumer Trust: the biggest game changer?
The Summit will end with a confidential report on the Future of the Mobile Landscape, given by Richard Kramer from equity specialists Arete Research and is followed by a pitching session from the shortlisted winners of the Meffys innovation categories.

MEF member company CEO's have received personal, exclusive invitations to attend. Please ensure your chosen representative has RSVP’d to ceosummit@mefmobile.org.

To see the full line up of speakers, continue reading below.

24 July 2012

Perform Global Sports Media Consumption Report 2012 - MEF Members save 15%

Our friends at Perform Group have released their annual Global Sports Media Consumption Report for 2012 - a fascinating study of sports media content consumption and preferences across 10 international markets.

The in depth report attempts to shed light on how sports fans are using the ever-increasing number of media platforms to consume and interact with their favourite sports content. This is essential reading for brands looking to forge deeper relationships with digital sports fans.

MEF members are entitled to an exclusive 15% saving on the full report

This, the second edition of the report provides insight and analysis into how fan engagement with sports coverage is changing, and in particular how attitudes towards new media consumption are developing.

The report, this year expanded to look at more international markets, is a collaboration between Kantar Sport, TV Sports Markets and Perform and examines how sport is consumed via different devices and platforms, how that has changed in the last 12 months and how fans see their consumption patterns changing. Plus new for this year, the report looks into fans attitudes towards brands that sponsor or advertise around sports.
The extensive executive summary is available for MEF members to take a look at right now, while the full report is available from Perform - MEF members are entitled to a 15% discount on the cost of the report, head over to their website via our exclusive link now.

16 July 2012

Meffys 2012 - Just 4 days to enter!

The deadline for entries to this year's Meffys awards is fast approaching, but there is still time to get your entry to us. In case you need some last minute inspiration, check out MEFTV's interview with one of the head judges, mobile guru Helen Keegan, who shares some great do's and don'ts that may prove invaluable when putting your entry together.

Get your entries to us before the 6pm deadline this Thursday the 19th to be in with a chance to be a part of the mobile industry's most coveted award celebrations.


10 July 2012

Sign up for our next webinar - Monday 16th July

Hot on the heels of the recent webinar from MEF LatAm on the Code of Conduct for VAS in Brazil, MEF Middle East is set to host another on line thought leadership session on the charged topic of the challenges facing network carriers in the face of OTT content and services.

We have some fantastic guest speakers from both camps, listed below, including representatives from the Qtel Group and Telefonica discussing the advances by network operators to roll out Rich Communication Services (RCS) strategies, and from OTT service providers Nimbuzz and Vopium who will be sharing their market experiences.

Moderated by Eden Zoller, principal analyst of consumer telecoms at Ovum, the webinar promises to encourage some lively debate on whether a mutually beneficial partnership is feasible, or if direct competition is inevitable.

Sign up for the free webinar

Date: Monday, 16th July 2012
Time: 11am GMT, 2pm GST


• Eden Zoller, Principal Analyst Consumer Telecoms, Ovum


• Rouzbeh Pasha- Qtel Group
• Benjamin Keyser, Product Manager and Head of Global OTT Products - Telefonica
• Jigar Budhdev, General Manager, MENA - Nimbuzz!
• Tanveer Sharif, CEO – Vopium

 Check out the MEF Website for more details

27 June 2012

Meffys 2012 - Just 2 weeks to go to enter!

With less than two weeks to go to submit entries for the 9th annual Meffys awards, MEFTV took to the streets of London to find out what consumers are doing with their phones, and what they think is best in mobile content and commerce.

How will these views compare with those of the Meffys’ international panel of journalists, analysts and other independent industry experts? Will it be your company everyone is talking about on September 12th at the Meffys Gala Awards Dinner?

Find out more about the 2012 Meffys Award Categories and how to enter today - Deadline for entries is Monday the 9th of July - Good Luck!

MEF Mobile Content and Commerce Village announced at Apps World

Apps World today announced the Mobile Content and Commerce Village supported by MEF. The focal point will be one of four key areas within the Apps World exhibition. Designed to showcase companies specialising in products and services across the mobile value chain including mobile content and payment providers, aggregators and platform providers, the village will support those looking to curate, create, promote and monetise content within the mobile space.

Apps World is taking place on 2-3 October at Earl’s Court 2, and will be hosting a free to attend exhibition alongside 10 different niche workshop tracks covering the entire mobile app ecosystem. We have some great exclusive benefits for MEF members, including 25% discount on conference passes and special exhibition packages - download the pack from the
MEF website.

MEF will be hosting a half day Summit at Apps World as part of the programme presenting its latest analytics and initiatives activities and engaging in lively debate on business critical issues facing the mobile industry with a particular emphasis on Consumer Trust. The MEF Mobile Content and Commerce Village will be adjacent to the MEF members-only lounge, creating a unique networking environment within the event for visitors meet MEF members to discuss key content, monetization, privacy, VAS and emerging commerce models.

01 June 2012

Meffys 2012 now open for entries!

The mobile industry's most coveted awards are back! MEF has officially opened submissions for this year's Meffys, with a host of new categories to reflect the ever expanding mobile ecosystem, and indeed its own work and priorities, with categories for 2012 including the Consumer Trust and Social Responsibility & Development Awards.

Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile.. head over to the Meffys website to see all of the categories.

Judged by an independent and uniquely international panel of journalists, academics, analysts and VCs, the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, and it was quite a show.

From 29th May, companies are invited to submit entries in 13 categories until the deadline of July 9th. The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair - so you'll need to get your submissions together and complete the on line entry form quick-smart.
Rimma Perelmuter, MEF Executive Director commented: “Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The new Meffys Consumer Trust Award will also honour those companies at the forefront of creating best practise in privacy and security, key to creating a sustainable ecosystem in 2012 and beyond.”

In addition to the new awards, all nominees in each of the four innovation categories will be given the opportunity to pitch to the C-level executives at the MEF CEO Summit to be held at City Hall, on the evening preceding the Meffys. The CEOs will then vote to determine the most innovative mobile product or service and the winner of this “CEO Summit Award for Innovation” will be honoured at the Meffys Gala Awards Dinner.

Opportunities for sponsorships are still available - If you want to showcase your brand to the most influential audience in mobile media, contact us today!

Guest Blog - Privacy vs. Data & Building Consumer - Gary Schwartz

MEF North America
Chairman Gary Schwartz

MEF North America Chair Gary Schwartz talks privacy..

The way we define the term privacy is subjective. In the US, we police privacy based on a very broad definition under Section 5 of the Federal Trade Commission Act that prohibits “unfair or deceptive acts or practices in or affecting commerce.” The devil is in the policy details.

If the news headlines over the past few months are any indication, we are mighty confused with what to call private and what to call public, what to sanction and what not to sanction. How can we start to solve small-screen privacy when we have not solved our digital angst on the desktop?

Jules Polonetsky, Director of the Future of Privacy Forum says that when the browser invariably crashes it pops up a commiserating dialogue box asking you permission to send the diagnostic report to the browser company anonymously to help them fix bugs and build a better browser.

Faced with this privacy brief only three per cent of users click “yes”.

18 May 2012

MEF co-hosting panels at Digital Matters Singapore - MEF members save 30%

Next week sees the return of Digital Matters and Music Matters to Singapore from 22nd to 26th May - offering four days of interesting events, high level networking, music and fun! The conference addresses the critical issues of content monetization and production in the digital age, with an extensive programme covering a range of panels in the digital space with topics such as financing options, multi-screen consumption habits, building social media success, an in-depth look into connected devices, gaming in the digital world and many more.

MEF is pleased to be supporting the event with two co-hosted panels on the 22nd May at Digital Matters - MEF members can also secure a 30% discount on delegate passes!

MEF PANEL - 22nd May “App, app and away”: Synchronising apps with other existing platforms

This panel will explore the myriad of challenges surrounding launching apps, the many options for monetising content through apps, and monetizing strategies other entertainment industries can learn from gaming app experiences.

  • Thawatvongse Silamanonda, SVP, International Business Development, Mono Technology
  • Milind Pathak, Vice President, South Asia, Comviva
  • Steven Frank, Director of Business Development, WildTangent
  • Michael Schneider, CEO, Mobile Roadie
  • Nic Hodges, Head of Innovation and Technology, MediaCom Australia
  • Joe Jasin, Vice President, Corporate Development, Polaroid
  • MODERATOR: Colin Miles, Chairman, MEF Asia and Senior Vice President Sales & Marketing, internetQ 

PANEL - 22nd May “Pocket size me”: Aligning developments in mobile technology with digital content

Exploring mobile strategy best practise in a world where we increasingly watch our phones this panel will touch on mobile monetisation opportunities in the media and advertising value chain, and whether it should be mobile first, web second, or not for digital content and marketing?
  • Ralph Simon, Chairman Emeritus & Founder, MEF – Americas and CEO, The Mobilium Advisory Group
  • Phil Chen, Head of Global Content Division , HTC
  • Vishal Bali, Managing Director, Telecom Practice Group, Asia Pacific, Middle East & Africa, Nielsen
  • Jayesh Easwaramony, Head of Business Development, APAC, InMobi
  • Arunn Asthaana, CEO, VVIDIA
  • MODERATOR: Ian Chapman-Banks, GM Asia Pacific, Consumer, Smartphones, Tablets and Content, Dell Consumer Asia Pacific
We look forward to seeing you there!

Don't forget MEF members receive a 30% discount on delegate passes to both Digital and Music Matters in Singapore for 2012 - to register and receive your discount contact Winnie Cheung @ Branded Asia.

For more details on all the other great panels and events throughout the week check out the Asia Matters website.

25 April 2012

MEF launches App Privacy Initiative

MEF has officially launched its Privacy in Mobile Applications Initiative at its inaugural Privacy Summit in Washington D.C. with the goal to help the global mobile industry build consumer trust when interacting with mobile apps that collect user data.

The initiative has been formalised by the creation of the Privacy in Mobile Applications Working Group representing stakeholders from across the value chain to actively champion the groups’ objectives throughout the mobile ecosystem - the initial founding members include Impact Mobile, InMobi, mBlox, SNR Denton and Vodafone, with additional members to be announced shortly.

Yesterday’s Privacy Summit was attended by members, Government Agencies and other guests including CTIA, Federal Trade Commission, Federal Reserve Board, Future of Privacy Forum, KPMG, Truste, Turner Broadcasting and Verifone.

MEF Global Chair, Andrew Bud said: “Mobile applications can use consumer data such as user location and address books to create great consumer value, but raise privacy concerns which we must address as an industry. Transparency and informed consent are key to consumer trust, and whilst apps stores can make a great contribution, it’s essential the total mobile value-chain is engaged and empowered. MEF’s Privacy in Mobile Applications Initiative will ensure both a holistic view is taken and practical tools delivered.”

The D.C. summit and initiative follow previous focus by MEF on privacy as a key issue - privacy and security were identified as a concern by 27 per cent of the respondents in MEF’s Global Consumer Survey late last year, and at MWC 2012 members met to debate the issue at a dedicated roundtable session - you can listen to the podcast here.

Head over to the MEF website for the full press release, and let us know what you think of the initiative in the comments.

24 April 2012

Women in Wireless launches UK chapter to help empower women in mobile and digital media sectors

Last week, the not-for-profit organisation Women in Wireless (WiW) announced the launch of its UK chapter at a sell-out event in London. Aimed at connecting, developing and promoting women in the mobile and digital media sector, WiW already has over 3,000 members across its New York and San Francisco chapters. The group aims to create a community and framework through which members can connect with like-minded professionals, while developing the skills needed to reach senior positions and promote and recognise the achievements of those women who have already succeeded in the industry.

At the London event, Nokia CMO Jerri DeVard, shared her career experiences from over 25 years as a marketer and as a prominent member of the Women in Wireless community to an audience of over 100 mobile and digital media professionals.

The founder members of the new UK chapter were also announced, and include MEF Executive Director Rimma Perelmuter, who commented “In my role at MEF, I see women making a pivotal contribution to driving success in mobile and digital media. We at Women in Wireless UK look forward to accelerating this by helping women in our industry to maximise their potential and be recognised for their achievements.”

Team leader and head of Strategy & Partnerships, Jen Macrae said “The launch of WiW's first international London-based UK chapter, will extend an already successful model from the USA and establish a dedicated organisation for tailoring and delivering an inspirational event series, needs based coaching & mentoring and promotional opportunities to advance and recognise women in the UK mobile and digital media industries.”
The full lineup of founder members consists of:

• Jen Macrae - Team Leader & Head of Strategy & Partnerships
• Jennifer Hiley - Head of Social Committee
• Rhian Pamphilon - Head of Marketing
• Rimma Perelmuter - Head of Professional Development

You can find out more about Women in Wireless at their website or become a member via their WiW UK LinkedIn group.