01 December 2011

Download your free copy of the Netsize Guide 2011

MEF is pleased to again be official partner for the Netsize Guide 2011.

The Netsize Guide is the comprehensive work of reference on the state of mobile technology and its impact on business and society. This, the 10th edition, brings you 220 pages packed with thought leadership material, in-depth market analysis, interviews with industry leaders and case studies as well as a wealth of mobile telecommunications data. The guide also features an overview of the challenges facing M-commerce from MEF Executive Director, Rimma Perelmuter who discusses how MEF is tackling these issues though its global initiatives.

This year’s edition explores three key themes that drive the future of mobile: Transaction, Transformation and Trust.
  • Transaction - How we've come to rely on mobile devices for commerce from researching products to making purchases.
  • Transformation - How mobile devices are increasingly driving content, communications and connectivity.
  • Trust - How we now require simple, transparent services and devices we can trust.
The guide also features:
  • 14 interviews with industry senior executives at leading companies including; ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecom & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic and Yahoo
  • Mobile telecommunications market data, app and mobile device usage (including tablets and smartphones) and social media statistics covering 41 countries, from Informa Telecom & Media, comScore and SocialBakers.
  • A wealth of companion links to online reports, research and market analysis.

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